Sustainably crafted pieces inspired by the everyday woman proudly made in the Bay and NYC
Meet Janice
I founded this label in 2020 when I was struggling to find classic feminine pieces while avoiding any fast fashion. With a background in business and financial planning, I didn't have any design experience. I only knew I wanted to create beautiful, everlasting pieces that were based on the foundations of sustainability and social responsibility. I started with a simple sketch on a napkin. Fast forward, we now have a full collection that has stayed true to my vision.
The Inspiration
I was alone walking in Paris and became so enamored by European architecture and its surrounding luscious gardens. Constantly inspired by florals and Haussmann buildings, I knew I had to incorporate those two elements to bring a sense of vintage nostalgia. Our effortless collections deliver pieces combining romantic flowing fabrics and contemporary design.
Empowerment
Our label is cultivated on the essence of embracing life and all of its adventures. We always seek to deliver silhouettes that enhance each woman's timeless beauty and individual character. Reflecting upon classics and sophisticated femininity, we celebrate the individuality and fearlessness of women who are not afraid to pave way for subsequent generations.
